StoryMatters
Lead generation

How many relevant business meetings does LinkedIn actually bring you?

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What others do today

Two approaches that rarely work.

Post and wait

Some publish posts and wait for inbound to roll in. That rarely happens — and what does come in isn't always what you want.

Mass spam

Others go the spam route — hundreds or thousands of cold messages, hoping one lands. Usually it doesn't.

Our approach

Real sales rest on trust and interest.

So we build them first — through a well-positioned LinkedIn profile, precise network targeting and content that matters.

  1. 01

    Profile

    Positioning and optimisation so your target audience takes you seriously from the first look.

  2. 02

    Network

    Deliberate targeting — who we invite in. No random connects, no spam.

  3. 03

    Content

    Regular posting in the client's voice. No slogans — substance for the target audience.

Pre-heated contact

Then we identify who the communication actually engaged.

Once we know a prospect is "pre-heated", that's when it's time to reach out.

  1. 1

    Comments and reactions

    We track who engages with discussions under your content.

  2. 2

    Profile visits

    We see who's looking at you — often the first signal of interest.

  3. 3

    Groups and reach

    We assess who from the target audience is in the orbit of your posts.

  4. 4

    Outreach

    We only write to people who've already shown interest. Open and conversion rates spike.

Let's get going

Time to talk about how we'll bring you tens of relevant business meetings a year.

Lead Gen — Measurable B2B meetings from LinkedIn — StoryMatters